founder and chief creative of one of the most awarded creative and content production agencies in mena. tech enthusiast, innovator and digital strategist.

Intro

A graduate of the the New York Pratt Institute, Fadi began his career at BBDO before establishing République in 2008. Over his 17-year trajectory, he accumulated more than 30 local and international awards including Cannes Lions, New York Festivals, Cresta, Cristal and Dubai Lynx. In 2015, he led République to be named the Middle East’s Independent Agency of the Year at the Dubai Lynx Awards.

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Career

Fadi founded and leads république - a digital creative agency, Yawmy - a leading digital media platform, as well as 1706 - a digital film production agency creating award-winning content for companies across the globe. His work has been featured on Canal+, Al Jazeera, MTV, Campaign, AdWeek, AdAge and Huffington Post. He’s been a guest speaker at the 2018 Cannes Lions as well as Dubai Lynx. He chaired the jury at the Kiev International Advertising Awards and judged at the Cannes Lions print awards, Cresta, and One Show.

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Future Reina

Future Reina is a campaign that tells the story of 8-year old cancer patient Reina. Through Artificial Intelligence, we were able to give a glimpse into Reina's bright future; through your support, we can make sure she lives to see it. #FutureReina

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The LightPin Project

The Light Pin Project is an initiative to bring power to low income areas through innovation. The Light Pin is the world's first solar connected clothespin that is being tested around refugee camps in Lebanon with hopes that it can replace deadly alternatives to electricity such as kerosene lamps and candles.

03

The World Has Gone Nuts

04

Raise Shawwa’s Voice

**The 24/7 ad agency.**

A digital essay on rapid response advertising and how brands need to be constantly connected in order to lead online conversations.

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Gulf Business

Fadi Mroue discusses the Darwinian future of advertising and Beirut vs Dubai as a media hub, following République’s crowning as Independent Agency of the Year at the Dubai Lynx Awards

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